"First and foremost, FMC is aiming at the embedded NVM space." It also seems that they compare it with NOR and not with NAND, which again points to the scenari

"First and foremost, FMC is aiming at the embedded NVM space." It also seems that they compare it with NOR and not with NAND, which again points to the scenarios where not much is stored and not often rewritten. Then it's not a technology for SSD's or USB sticks, how I understand it, but it's to allow to have a single chip which has both the logic and the re-writable firmware. And they claim it's cheaper to achieve that than with the competing technologies.