That's not because of confusion over whether it's means the same as "Use By" so much as because some products, though perfectly safe after their "Best Before" i

That's not because of confusion over whether it's means the same as "Use By" so much as because some products, though perfectly safe after their "Best Before" in practice might be a bit yuck, while others are generally ok, and you can't always tell because often it's about "did the humidity get to it?". That KitKat might have more bend than snap to it... That box of stale cornflakes might be a bit more chewy than crunchy... And unsurprisingly, consumers aren't keen on the risk of getting home from the shops, only to discover that £1 product that's past its best before really is ickily unpleasant and now they have to walk all the way back to the shops again if they wan't something palatable...