West Elm makes a living by being "not Ikea". You have to be willing to drop 4x the price on any piece of furniture to get something that's marginally better tha

West Elm makes a living by being "not Ikea". You have to be willing to drop 4x the price on any piece of furniture to get something that's marginally better than Ikea. West Elm sells the same quality (or worse) with a 50% markup. The only problem is Ikea is too affordable so it seems "lazy".