It might be intentional as reverse psychology. They don't want employees or users who wouldn't use a project because it's named after an unpopular insect. Those

It might be intentional as reverse psychology. They don't want employees or users who wouldn't use a project because it's named after an unpopular insect. Those users/employees could be fickle, unreasonable and low quality at other aspects of business/development and be a net loss for the company/project in the long term.