One of the things I think this story highlights is just how much gain there can be in looking at unsexy things that nobody cares about but everybody needs. I kn

One of the things I think this story highlights is just how much gain there can be in looking at unsexy things that nobody cares about but everybody needs. I know quite a few startups that are really good at doing that -- no noise, but they're quietly humming away at essential problems that sneak under the surface.