> I encourage my clients to apply to less companies, but to make those applications more targeted. Write a cover letter (or just the body of an email) that demo

> I encourage my clients to apply to less companies, but to make those applications more targeted. Write a cover letter (or just the body of an email) that demonstrates that you've actually read the job spec and maybe even a page of their website. That's exactly what I always did and I can tell you the conclusion of that experiment is that precisely 0% of recruiters/HR/bosses did read my cover letter.