I have felt this pain also. I had a play - even spent a bit on the developer ID. What a waste. I was doing a Unity 3D* app for fun (part of the fun would be pub

I have felt this pain also. I had a play - even spent a bit on the developer ID. What a waste. I was doing a Unity 3D* app for fun (part of the fun would be publishing it) and got all the way to the end, just to realise the amount of bureaucracy and hoops to jump through to publish, just isn't worth it. I want to write and publish software not be a source for the app store inventory sink. Instead, I will write software on a different platform all together. Apple's loss, not mine. * Unity 3D applications are deployed to an iOS device through XCode.