I agree that it's more neutral, if not random-sounding without knowing it's an acronym. JBOD is another neutral acronym. I'm not marketing guru, but maybe cock

I agree that it's more neutral, if not random-sounding without knowing it's an acronym. JBOD is another neutral acronym. I'm not marketing guru, but maybe cockroach could have been more palatable by calling it "RCH, some call it roach, because it was named after its persistence" ?