tldr/+detail/trim; Apple hired Amazon's Fire TV chief to run its TV operations. He brings hardware and content experience and this may signal renewed focus on

tldr/+detail/trim; Apple hired Amazon's Fire TV chief to run its TV operations. He brings hardware and content experience and this may signal renewed focus on Apple TV. 5th gen ATV is currently being tested that may release as soon as this year, codename: J105. Supports 4k streaming and HDR sources say. The ATV improvements are needed to stay competitive as 4K TVs become mainstream, but these alone probably will not make it a groundbreaking, iPhone-caliber product. Apple engineers have repeatedly been forced to compromise on their vision of revolutionizing the living room sources say. Apple's difficulties in this space are a combination of difficulties negotiating iTunes style efficient/cheap deals and innovative, fast competitors