I enjoy my Apple TVs and use them nearly daily (3rd and 4th gens). It's a nice product and what it does it does well. There has always been this expectation

I enjoy my Apple TVs and use them nearly daily (3rd and 4th gens). It's a nice product and what it does it does well. There has always been this expectation that it will one day replace my cable TV, without which keeps it limited to little more than a Roku/Fire device. I'm deeply embedded in the Apple ecosystem (Macbook Pros, iPhone, Apple TV), and now I feel locked in to the device because of my decision to buy a lot of content through the iTunes store. I now have a large library of movies and TV shows that cannot be accessed via Roku, XBox, etc. It's partly because of this that I root for Apple and their TV products to succeed.