Invention and innovation are two different things that get conflated together frequently, but innovation doesn't necessarily mean you have to come up with somet

Invention and innovation are two different things that get conflated together frequently, but innovation doesn't necessarily mean you have to come up with something from scratch, but it does mean that you'll have to improve something. Maybe it's more like all (successful) inventors are innovators and some innovators are successful inventors. Sometimes it is the execution of the invention that was done wrong rather than the concept itself - there's absolutely value to society there. People get PhDs for finding commonalities across different disciplines and uniting them under common terms. Hence, because of the massive surface area of what constitutes innovation compared to invention, business people and others with more visibility are typically "innovators."