why should the business pay you $6000 for the project when they can hire (assuming similar competency) another developer to do the same thing for $1000? This w

why should the business pay you $6000 for the project when they can hire (assuming similar competency) another developer to do the same thing for $1000? This was also addressed in the ebook, and charging significantly more than your competitors is a strategy in itself. If they go with a competitor based on price, this is not a client I want (low end market ironically is more demanding than the high end). I get fewer clients, but still make more money than the cheaper guy (e.g. sell 1000 Bentleys or 20,000 Fords).