There’s a reason that no one can tell you exactly how Google’s search engine or Facebook’s news feed works. Sure, the PR folks will tell you that it’s proprieta

There’s a reason that no one can tell you exactly how Google’s search engine or Facebook’s news feed works. Sure, the PR folks will tell you that it’s proprietary code. But the ugly truth is that the code has been patched to smithereens to address countless types of manipulation and gamification I'm pretty sure the real reason no one can tell you how search works is because doing so would make it much much easier to game the system and do exactly what this author seems worried about. Oh right, and also because it's worth billions.