4 ms·
You aren't the only one. It was not good form to write a headline that is only interpretable by a minority of the audience.
by kobeya 10y ago
You aren't the only one. It was not good form to write a headline that is only interpretable by a minority of the audience.
- dogma1138 10y agoConsidering it cause the GP to read the article i think it actually is a very good hook.
- kobeya 10y agoCounterpoint: I did not and have no desire to based on that headline.
- deleted 10y ago[deleted]
- deleted 10y ago[deleted]
- chc 10y agoI suspect people who understand the reference are not the minority of the audience. I've never even used Tinder and I'm familiar with the idiom just from reading tech news.
- kobeya 10y agoAnd now we have completed the circle.
- OJFord 10y ago> I suspect people who understand the reference are not the minority of the audience. You might be right, because they've selected an audience that knows what they're talking about by using that headline.
- baddox 10y agoI've never used the app. I knew it involved swiping but I never knew which direction was which.
- sAbakumoff 10y agoC'mon, "swipe" was in top 10 words of the year 2015 according to Collins Dictionary swipe (verb): to move a finger across a touchscreen on a mobile phone in order to approve (swipe right) or dismiss (swipe left) an image https://www.theguardian.com/books/2015/nov/05/binge-watch-2015-word-of-the-year-collins https://www.theguardian.com/books/2015/nov/05/binge-watch-20...
- swampthinker 10y agoI wouldn't say Tinder usage and even understanding how the app works is a 'minority audience'
- kobeya 10y agowhat percentage of the population do you think uses dating apps? And that is to say those who are not married, looking for relationships, and of the mind to use a dating app? Don't forget to include people happily married in their 60s, or with kids in that estimate. I would posit a guess in the very low double digit percentage, even in Silicon Valley.
- baddox 10y agoTo be fair, it's TechCrunch. It's not reasonable to look at the entire world population as a plausible audience. Heck, English speakers and people with access to the Internet are both minority groups worldwide.
- navait 10y agoIt's worse than that. I'm a tinder user, and I understand the swipe. But I see the phrase "swipe right" so often, my brain automatically saw swipe right in the title. I read the on with a different expectation(that VCs were doubling down more dating apps). Even those in the know missed it.