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Had to drill into the article to realize "swipe left" meant "interest declined". I met my wife right when Tinder and other dating apps took off so I missed the

by joeblau 10y ago

Had to drill into the article to realize "swipe left" meant "interest declined". I met my wife right when Tinder and other dating apps took off so I missed the whole dating app wave.

kobeya 10y ago
You aren't the only one. It was not good form to write a headline that is only interpretable by a minority of the audience.
- dogma1138 10y ago
  Considering it cause the GP to read the article i think it actually is a very good hook.
  - kobeya 10y ago
    Counterpoint: I did not and have no desire to based on that headline.
- deleted 10y ago
  [deleted]
- deleted 10y ago
  [deleted]
- chc 10y ago
  I suspect people who understand the reference are not the minority of the audience. I've never even used Tinder and I'm familiar with the idiom just from reading tech news.
  - kobeya 10y ago
    And now we have completed the circle.
  - OJFord 10y ago
    > I suspect people who understand the reference are not the minority of the audience. You might be right, because they've selected an audience that knows what they're talking about by using that headline.
  - baddox 10y ago
    I've never used the app. I knew it involved swiping but I never knew which direction was which.
  - sAbakumoff 10y ago
    C'mon, "swipe" was in top 10 words of the year 2015 according to Collins Dictionary swipe (verb): to move a finger across a touchscreen on a mobile phone in order to approve (swipe right) or dismiss (swipe left) an image https://www.theguardian.com/books/2015/nov/05/binge-watch-2015-word-of-the-year-collins https://www.theguardian.com/books/2015/nov/05/binge-watch-20...
- swampthinker 10y ago
  I wouldn't say Tinder usage and even understanding how the app works is a 'minority audience'
  - kobeya 10y ago
    what percentage of the population do you think uses dating apps? And that is to say those who are not married, looking for relationships, and of the mind to use a dating app? Don't forget to include people happily married in their 60s, or with kids in that estimate. I would posit a guess in the very low double digit percentage, even in Silicon Valley.
    - baddox 10y ago
      To be fair, it's TechCrunch. It's not reasonable to look at the entire world population as a plausible audience. Heck, English speakers and people with access to the Internet are both minority groups worldwide.
- navait 10y ago
  It's worse than that. I'm a tinder user, and I understand the swipe. But I see the phrase "swipe right" so often, my brain automatically saw swipe right in the title. I read the on with a different expectation(that VCs were doubling down more dating apps). Even those in the know missed it.
DonHopkins 10y ago
Left or Right? Why a Character's Lateral Movement On-Screen Matters in Film http://nofilmschool.com/2016/02/left-or-right-why-characters-lateral-movement-screen-matters-film http://nofilmschool.com/2016/02/left-or-right-why-characters... These aesthetic theories are explored (finally, a film theory actually put through an official test) in a study conducted at Cleveland State University, in which participants were asked to, first, watch a scene where the characters' movements went from left to right, as well as from right to left, and then share how each video made them feel. Their findings? The footage that showed right to left lateral movement made the participants feel -- bad. They responded that watching the footage made them have more negative feelings than the footage in which the lateral movement went from left to right. Why? It's not entirely or definitively clear, but if you think about it, our culture has trained our brains to view left to right movement as an indicator or progress -- of success. ---- Which Way Did He Go? Lateral Character Movement in Film https://www.youtube.com/watch?v=Ys8-a0yD-MM https://www.youtube.com/watch?v=Ys8-a0yD-MM What's the difference between moving left to right or right to left? The difference is everything. Let's talk about movement, and why it means more than you'd think. [partial transcript:] The answer comes from time and language. In Western culture left to right indicates the progression of time. Our language reads from left from right. Books begin from the left and finish once we get to the right. In video games players start on the left side and finish the level on the right. On any line graph, time increases as we move right. In our everyday life, movement towards the right indicates time, progress and normality. And movement towards the left indicates moving back in time, abnormality and regression. From this thinking came the thinking among film scholars that people will interpret left to right movement as more natural or normal than left to right movement because of how our brains naturally process moving images. ---- Which Way Did He Go? Directionality of Film Character and Camera Movement and Subsequent Spectator Interpretation https://www.researchgate.net/publication/228448619_Which_Way_Did_He_Go_Directionality_of_Film_Character_and_Camera_Movement_and_Subsequent_Spectator_Interpretation https://www.researchgate.net/publication/228448619_Which_Way... Matthew L. Egizii, James Denny, M.A., Kimberly A. Neuendorf, Ph.D., Paul D. Skalski, Ph.D., Rachel Campbell, School of Communication, Cleveland State University. Abstract: Elements of on-screen motion hold specific meanings and contexts depending on their usage. This study focuses on how a film viewer interprets lateral motion from left-to-right and from right-to-left. A posttest only experimental design used previously existing footage from a short film to test movement in one of these two directions. Participants answered a short questionnaire after watching the sequence and answered items concerning affective and perceptual evaluations of the sequence. Data were also collected about factors the researchers suspected were possible causes for the effect, including religion, psychometrics, recall, media use, and handedness. After performing a factor analysis, an ANOVA showed a significant relationship between viewer evaluations on the Negative Affect factor and the two experimental conditions, such that right-to-left motion was perceived more negatively. Additionally the study found no support for explanations by religion, handedness, recall or the psychometric items (except for psychoticism).

by joeblau 10y ago

Had to drill into the article to realize "swipe left" meant "interest declined". I met my wife right when Tinder and other dating apps took off so I missed the whole dating app wave.

kobeya 10y ago

You aren't the only one. It was not good form to write a headline that is only interpretable by a minority of the audience.

dogma1138 10y ago
Considering it cause the GP to read the article i think it actually is a very good hook.
- kobeya 10y ago
  Counterpoint: I did not and have no desire to based on that headline.
deleted 10y ago
[deleted]
deleted 10y ago
[deleted]
chc 10y ago
I suspect people who understand the reference are not the minority of the audience. I've never even used Tinder and I'm familiar with the idiom just from reading tech news.
- kobeya 10y ago
  And now we have completed the circle.
- OJFord 10y ago
  > I suspect people who understand the reference are not the minority of the audience. You might be right, because they've selected an audience that knows what they're talking about by using that headline.
- baddox 10y ago
  I've never used the app. I knew it involved swiping but I never knew which direction was which.
- sAbakumoff 10y ago
  C'mon, "swipe" was in top 10 words of the year 2015 according to Collins Dictionary swipe (verb): to move a finger across a touchscreen on a mobile phone in order to approve (swipe right) or dismiss (swipe left) an image https://www.theguardian.com/books/2015/nov/05/binge-watch-2015-word-of-the-year-collins https://www.theguardian.com/books/2015/nov/05/binge-watch-20...
swampthinker 10y ago
I wouldn't say Tinder usage and even understanding how the app works is a 'minority audience'
- kobeya 10y ago
  what percentage of the population do you think uses dating apps? And that is to say those who are not married, looking for relationships, and of the mind to use a dating app? Don't forget to include people happily married in their 60s, or with kids in that estimate. I would posit a guess in the very low double digit percentage, even in Silicon Valley.
  - baddox 10y ago
    To be fair, it's TechCrunch. It's not reasonable to look at the entire world population as a plausible audience. Heck, English speakers and people with access to the Internet are both minority groups worldwide.
navait 10y ago
It's worse than that. I'm a tinder user, and I understand the swipe. But I see the phrase "swipe right" so often, my brain automatically saw swipe right in the title. I read the on with a different expectation(that VCs were doubling down more dating apps). Even those in the know missed it.

DonHopkins 10y ago

Left or Right? Why a Character's Lateral Movement On-Screen Matters in Film http://nofilmschool.com/2016/02/left-or-right-why-characters-lateral-movement-screen-matters-film http://nofilmschool.com/2016/02/left-or-right-why-characters... These aesthetic theories are explored (finally, a film theory actually put through an official test) in a study conducted at Cleveland State University, in which participants were asked to, first, watch a scene where the characters' movements went from left to right, as well as from right to left, and then share how each video made them feel. Their findings? The footage that showed right to left lateral movement made the participants feel -- bad. They responded that watching the footage made them have more negative feelings than the footage in which the lateral movement went from left to right. Why? It's not entirely or definitively clear, but if you think about it, our culture has trained our brains to view left to right movement as an indicator or progress -- of success. ---- Which Way Did He Go? Lateral Character Movement in Film https://www.youtube.com/watch?v=Ys8-a0yD-MM https://www.youtube.com/watch?v=Ys8-a0yD-MM What's the difference between moving left to right or right to left? The difference is everything. Let's talk about movement, and why it means more than you'd think. [partial transcript:] The answer comes from time and language. In Western culture left to right indicates the progression of time. Our language reads from left from right. Books begin from the left and finish once we get to the right. In video games players start on the left side and finish the level on the right. On any line graph, time increases as we move right. In our everyday life, movement towards the right indicates time, progress and normality. And movement towards the left indicates moving back in time, abnormality and regression. From this thinking came the thinking among film scholars that people will interpret left to right movement as more natural or normal than left to right movement because of how our brains naturally process moving images. ---- Which Way Did He Go? Directionality of Film Character and Camera Movement and Subsequent Spectator Interpretation https://www.researchgate.net/publication/228448619_Which_Way_Did_He_Go_Directionality_of_Film_Character_and_Camera_Movement_and_Subsequent_Spectator_Interpretation https://www.researchgate.net/publication/228448619_Which_Way... Matthew L. Egizii, James Denny, M.A., Kimberly A. Neuendorf, Ph.D., Paul D. Skalski, Ph.D., Rachel Campbell, School of Communication, Cleveland State University. Abstract: Elements of on-screen motion hold specific meanings and contexts depending on their usage. This study focuses on how a film viewer interprets lateral motion from left-to-right and from right-to-left. A posttest only experimental design used previously existing footage from a short film to test movement in one of these two directions. Participants answered a short questionnaire after watching the sequence and answered items concerning affective and perceptual evaluations of the sequence. Data were also collected about factors the researchers suspected were possible causes for the effect, including religion, psychometrics, recall, media use, and handedness. After performing a factor analysis, an ANOVA showed a significant relationship between viewer evaluations on the Negative Affect factor and the two experimental conditions, such that right-to-left motion was perceived more negatively. Additionally the study found no support for explanations by religion, handedness, recall or the psychometric items (except for psychoticism).