With 441ms to fully download the HTML, HBR.org is already much, much faster than the average site. Except it really isn't. They have a giant interstitial ad th

With 441ms to fully download the HTML, HBR.org is already much, much faster than the average site. Except it really isn't. They have a giant interstitial ad that takes up the entire page when you get there, so then you have to hunt down the link to close it. So they just wasted a couple of seconds. I don't care how quick it loads if the experience is that bad.