I've been through this cycle too many times to count. Eventually it sunk in for me that having a great product/website doesn't mean much for its success rate. I

I've been through this cycle too many times to count. Eventually it sunk in for me that having a great product/website doesn't mean much for its success rate. I've realized finding cheap ways to promote the product to its target audience is the real make-it-or-break-it part of the equation, unfortunately, and has little to do with conventional dev skills.