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I really don't understand a lot of the terms in the article, but one thing that I always found very attractive about magic leap is the amount of people they hav

I really don't understand a lot of the terms in the article, but one thing that I always found very attractive about magic leap is the amount of people they have staffed that are "story tellers" - professional movie types. I can imagine that magic leap will be the next Pixar. They would combine technology that they develop in house with content also made in house. No one knows why google gave them so much money. Maybe this half of the equation, which you can't really ascertain from patents and technical sources, is what is missing for people to crack the code.

devons 10y ago
Google (and others) gave them so much money because ML is aiming to build a platform that is not only the thing after smartphones, it's the thing after the Web: spatialized information seamlessly interleaved with reality, everywhere. At that time (>2 years ago), Magic Leap seemed to have achieved the holy grail of Mixed Reality: optics that selectively block out light in real-time. Combined with demos, mockups, and sketches of real-world applications, this tech provided compelling evidence that ML was going to unlock true Mixed Reality real soon. As erikpukinskis commented, even if Magic Leap fails to deliver, it will likely end up with an extremely valuable IP in an emerging space. Magic Leap did not invent Mixed Reality, but they filed patents on many first-order applications of the tech (there are countless others).
- cududa 10y ago
  Just a quick note, not to debate the whole premise of this post or it's parent - but I don't believe Magic Leap (or anyone else) has developed the ability to selectively block out light. The most I've seen done in this space is using very very bulky electrochromatic glass of which the 'pixels' are ~32x the size of actual pixels on the AR display, and have extremely "fuzzy" borders
mhermher 10y ago
They hired those story tellers to make attracine promo videos basically. Using traditional animation technology. They seem entirely "aspirational".

devons 10y ago

Google (and others) gave them so much money because ML is aiming to build a platform that is not only the thing after smartphones, it's the thing after the Web: spatialized information seamlessly interleaved with reality, everywhere. At that time (>2 years ago), Magic Leap seemed to have achieved the holy grail of Mixed Reality: optics that selectively block out light in real-time. Combined with demos, mockups, and sketches of real-world applications, this tech provided compelling evidence that ML was going to unlock true Mixed Reality real soon. As erikpukinskis commented, even if Magic Leap fails to deliver, it will likely end up with an extremely valuable IP in an emerging space. Magic Leap did not invent Mixed Reality, but they filed patents on many first-order applications of the tech (there are countless others).

cududa 10y ago
Just a quick note, not to debate the whole premise of this post or it's parent - but I don't believe Magic Leap (or anyone else) has developed the ability to selectively block out light. The most I've seen done in this space is using very very bulky electrochromatic glass of which the 'pixels' are ~32x the size of actual pixels on the AR display, and have extremely "fuzzy" borders

mhermher 10y ago

They hired those story tellers to make attracine promo videos basically. Using traditional animation technology. They seem entirely "aspirational".