As disposable cans, cups, bottles, and other packaging became more widespread in the postwar years, so did litter, and some blamed the companies that manufactur

As disposable cans, cups, bottles, and other packaging became more widespread in the postwar years, so did litter, and some blamed the companies that manufactured them—in 1953, for example, Vermont passed a law banning the sale of beer in non-refillable bottles. Consequently, Coca-Cola, Pepsi, Seagram's, Procter and Gamble, Dupont, Dow, and others used their influence to found Keep America Beautiful.