But it is not something related to 2 year upgrade plan. In EU phones have 2 year warranty, after that period most people would like to upgrade it. And more over

But it is not something related to 2 year upgrade plan. In EU phones have 2 year warranty, after that period most people would like to upgrade it. And more over in parts of the world outside US, the best phones are not always available on contract, you need to buy them on your own (e.g. Nexus line was mostly like that, Pixels probably too). And more over cellular companies put a lot of bloat on the phones, some of them would make malware creators proud (e.g. an app that if you open it after 1 month trial period it will add a recurring cost to our cell bill).