Exactly, Google is in the best situation. Their Android is by far the most used OS/shell (world wide market share). Apple's CEO lacks the vision and is milking

Exactly, Google is in the best situation. Their Android is by far the most used OS/shell (world wide market share). Apple's CEO lacks the vision and is milking the status quo. Their iOS market share is a lot smaller and limited to a few devices. Microsoft's CEO lacks the vision and is aggressively milking the status quo. They aggressively try to enforce a switch to software-as-a-service plus they are no in the gray adware/spyware business capturing way too much end user data which shades bad light. And the killed their QA. Their products since 2010 are a disaster. That's why XBoxOne tanked in all market beside US, WinPhone tanked world wide, Win8 and Win10 marketshare is lot smaller than Win7, which is the major desktop OS - and there is little reason to switch away from Win7. MSFT would profit from a 180 degree U-turn with a new management.