Exactly! Here's another nice indictment of the term "consumer" as it is applied to humans / citizens / creative people. So the customers who once looked you i

Exactly! Here's another nice indictment of the term "consumer" as it is applied to humans / citizens / creative people. So the customers who once looked you in the eye while hefting your wares in the market were transformed into consumers. In the words of industry analyst Jerry Michalski, a consumer was no more than "a gullet whose only purpose in life is to gulp products and crap cash." Power swung so decisively to the supply side that "market" became a verb: something you do to customers. http://www.cluetrain.com/book/markets.html http://www.cluetrain.com/book/markets.html