I've read up on this, and have always felt like the nuance is important. Netflix _could_ just rely on the standard infrastructure like everyone else, but doesn

I've read up on this, and have always felt like the nuance is important. Netflix _could_ just rely on the standard infrastructure like everyone else, but doesn't want to because it would provide sub-standard quality. So they also have their own "ISP" that hooks into Comcast and co. This is less like Comcast + a website, and more like Comcast + another ISP. The dynamics are different.