i may be wrong, but its my understanding that the Clinton campaign was more demographics based and Analytica's was more personality / individual targeting. I a

i may be wrong, but its my understanding that the Clinton campaign was more demographics based and Analytica's was more personality / individual targeting. I also read that boots on the ground were begging for resources and refused because what they were seeing did not fit the models - thats bad analytics no matter how you wash it. especially since the same models predicted landslide wins over Sanders where she had lost.