3 ms·
Again, not the methodology that is groundbreaking, but the findings, right? Even still why dismiss because you disagree with adjective used?
by optimuspaul 10y ago
Again, not the methodology that is groundbreaking, but the findings, right? Even still why dismiss because you disagree with adjective used?
- nostrademons 10y agoThe big Silicon Valley tech companies (Google, Facebook, Amazon, etc.) have been using similar mechanisms for at least a decade to predict which ads people will click on and increase their likelihood of doing so. You can actually see what Facebook has predicted you're most interested in, based on their like/click/commenting/view behavior: https://www.facebook.com/ads/preferences/edit/ https://www.facebook.com/ads/preferences/edit/ This is the first reported case of these techniques being used to influence an election, but that doesn't mean it's the first time it was used to influence an election. It's very likely that Obama's campaign used similar techniques, considering it was staffed by Google/Facebook/Twitter data scientists who were certainly familiar with these techniques. It just appears in the press now because the Trump campaign & administration leaks like a sieve.