I'm merely saying that scalping wouldn't happen if tickets were priced closer to their actual value - aka what people are willing to pay. Scalpers (and all the

I'm merely saying that scalping wouldn't happen if tickets were priced closer to their actual value - aka what people are willing to pay. Scalpers (and all the technology behind them) would not exist, or exist in very limited capacity if people were not willing to pay whatever the amount is. > we're auctioning off all the tickets, there is no set price That includes an insane amount of overhead, on both the part of the venue and the end user. Perhaps one of you programmers can come up with some machine learning algo to more correctly price tickets in the first place so artists get more money? Isn't that the end goal?