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Also excited about this product but from their pitch: "No one has solved automated SEO because SEO is a software problem that non-technical marketers are tryin
by aresant 10y ago
Also excited about this product but from their pitch:
"No one has solved automated SEO because SEO is a software problem that non-technical marketers are trying to solve."
Great pitch, but untrue. Most SEOs I've met at serious companies are almost always very technical people.
And this isn't a recent development, back in 2007 there was an SEO contest held to grab the keyword for "Greatest living american".
An SEO named Brandon Wirtz took the win(1) and the guy would fit any description as a very technical person previously having been the compressionist and technical lead for Microsoft's Merlin Lab.
SEO is, at its core, a technical puzzle with constantly changing parameters, and as a result attracts a lot of very talented technical people from diverse backgrounds to solve.
(1) http://www.adweek.com/lostremote/the-second-greatest-living-american-brandon-wirtz-of-course/3715 http://www.adweek.com/lostremote/the-second-greatest-living-...
- ryanb 10y ago>> Most SEOs I've met at serious companies are almost always very technical people. Companies of a certain scale can afford to have engineering teams focused on SEO, and they should! Most companies can't afford this, though, and the vast majority of people in the SEO industry are not technical. Also, who's better at solving ever-changing puzzles with many variables: humans or software? : )