Of note, Geroscience is a new popular science of aging online magazine supported by the Apollo Ventures investment fund, devoted to longevity science startups.

Of note, Geroscience is a new popular science of aging online magazine supported by the Apollo Ventures investment fund, devoted to longevity science startups. You should absolutely take a look at their site to see the sort of sea change that has occurred for the perception of aging research in the funding community: http://apollo.vc http://apollo.vc They take a very Hallmarks of Aging view of the causes of aging, which I can quibble with around the edges, but it is good to seem more people putting their money into the game of building ways to treat the causes of aging. The principals at Apollo became involved in this space and raised a fund both because they are enthused by the field of therapeutics to treat aging and want to see it succeed, but also because they recognize the tremendous potential for profit here. The size of the market for enhancement biotechnologies such as rejuvenation treatments is half the human race, every adult individual. Publishing a magazine on aging research is a way to help broaden their reach within the community, find more prospective investments, talk up their positions, and raise the profile of the field as a whole, all of which aligns fairly well with the broader goals of advocacy for longevity science. Many hands make light work, and we could certainly use more help to speed up the growth of this field of research and development.