The first thing I do whenever I subscribe to a service these days is research how difficult it is to unsubscribe from it. I was tempted to get Sunday delivery f

The first thing I do whenever I subscribe to a service these days is research how difficult it is to unsubscribe from it. I was tempted to get Sunday delivery for some of those newspapers in the article but realized that it would be tough to get out of them. I think this type of interaction might make sense for a different type of customer. I imagine people who are getting the physical version of a newspaper might be older or less tech-savvy so the "bad old way" of waiting in a call center queue on hold might be what they are expecting instead of a fancy complicated web interface.