Which is why large businesses sometimes expand into markets they feel comfortable enough to expand into using their domain experience. Markets they aren't confi

Which is why large businesses sometimes expand into markets they feel comfortable enough to expand into using their domain experience. Markets they aren't confident they can thrive in - they don't join. There is simply too much risk attached. They have the option of expanding their existing markets instead of taking risks trying to enter new markets. Let other people take those risks then simply buy out whoever ends up being successful. Sometimes this backfires when the new kid on the block is better at your business than you are. That's a potential risk and is also why some acquisitions appear to be too soon and have an extremely inflated price tag. Give them an offer they can't refuse before they run you out of business entirely. :)