But we are also producers; most of us have to be in order to acquire money with which to purchase goods to consume. His point, initially at least, was that cho

But we are also producers; most of us have to be in order to acquire money with which to purchase goods to consume. His point, initially at least, was that choosing to label ourselves as consumers leads to a discussion framed in terms of that behavior, at the expense of really evaluating all our options.