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Nielsen's value lies in their ability to know exactly who is watching TV (or using the computer, now that they can monitor internet usage). Members of a househ
by nopal 16y ago
Nielsen's value lies in their ability to know exactly who is watching TV (or using the computer, now that they can monitor internet usage).
Members of a household log in to a Nielsen box when they watch TV, and Nielsen knows precise demographic information about each member of the households they monitor.
Google's not going to be able to tell you a Hispanic, thirteen-year-old male watched Ninja Turtles (online) from 8-8:15.
- jsz0 16y agoI bet they could. Just look at what Google account the Android phone acting as a remote is logged into. It'd probably be easy enough to build some demographic information just analyzing the users e-mail and searches.
- nopal 16y agoAssuming that's true (what does a white person say in their e-mails), Nielsen can do it legally. There's no way Google can sniff and data mine your e-mail within the law or their TOS.