3 ms·

The analytics they gather will be invaluable. Like nielsen ratings for web video (correlated by household instead of user or computer).

snprbob86 16y ago
They already get a lot of this data. Set-top box analytics are far more accurate than Nielsen: http://www.google.com/adwords/tvads/ http://www.google.com/adwords/tvads/
- nopal 16y ago
  No, they aren't. If you're saying there are more of them and that Nielsen relies on a sample, then that's probably right. (Although, statistically, I'm not sure that matters). And Google doesn't use analytics from set-top boxes, they use data from Nielsen: "The demographic data imported for Google TV Ads comes from The Nielsen Company, the longtime television audience measurement experts. AdWords data is drawn from their National Homevideo Index (NHI) daily national cable report. We draw the demographics from the viewing source data, using the quarter-hour report periods." http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=94134 http://adwords.google.com/support/aw/bin/answer.py?hl=en&#38...
nopal 16y ago
Nielsen's value lies in their ability to know exactly who is watching TV (or using the computer, now that they can monitor internet usage). Members of a household log in to a Nielsen box when they watch TV, and Nielsen knows precise demographic information about each member of the households they monitor. Google's not going to be able to tell you a Hispanic, thirteen-year-old male watched Ninja Turtles (online) from 8-8:15.
- jsz0 16y ago
  I bet they could. Just look at what Google account the Android phone acting as a remote is logged into. It'd probably be easy enough to build some demographic information just analyzing the users e-mail and searches.
  - nopal 16y ago
    Assuming that's true (what does a white person say in their e-mails), Nielsen can do it legally. There's no way Google can sniff and data mine your e-mail within the law or their TOS.

snprbob86 16y ago

They already get a lot of this data. Set-top box analytics are far more accurate than Nielsen: http://www.google.com/adwords/tvads/ http://www.google.com/adwords/tvads/

nopal 16y ago
No, they aren't. If you're saying there are more of them and that Nielsen relies on a sample, then that's probably right. (Although, statistically, I'm not sure that matters). And Google doesn't use analytics from set-top boxes, they use data from Nielsen: "The demographic data imported for Google TV Ads comes from The Nielsen Company, the longtime television audience measurement experts. AdWords data is drawn from their National Homevideo Index (NHI) daily national cable report. We draw the demographics from the viewing source data, using the quarter-hour report periods." http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=94134 http://adwords.google.com/support/aw/bin/answer.py?hl=en&#38...

nopal 16y ago

Nielsen's value lies in their ability to know exactly who is watching TV (or using the computer, now that they can monitor internet usage). Members of a household log in to a Nielsen box when they watch TV, and Nielsen knows precise demographic information about each member of the households they monitor. Google's not going to be able to tell you a Hispanic, thirteen-year-old male watched Ninja Turtles (online) from 8-8:15.

jsz0 16y ago
I bet they could. Just look at what Google account the Android phone acting as a remote is logged into. It'd probably be easy enough to build some demographic information just analyzing the users e-mail and searches.
- nopal 16y ago
  Assuming that's true (what does a white person say in their e-mails), Nielsen can do it legally. There's no way Google can sniff and data mine your e-mail within the law or their TOS.