At some point, there's a limit to practical venue size. Football stadiums are probably the most common large venue readily available to rent, and that will only

At some point, there's a limit to practical venue size. Football stadiums are probably the most common large venue readily available to rent, and that will only hold at maximum 60-100K. Large outdoor venues can hold a lot more people than that, but the logistics probably are a lot harder (most large outdoor events go for the "festival" approach, for all I know it is not worth it to do that scale for single artist events). TBH I imagine (as implied in the article) scalping is "tolerated" a bit by venues because some of the risk of a dud event is offloaded to the scalpers. The main problem with high priced concerts is probably more in artist image. It's harder to have a "mass market" friendly image if your concert tickets are not really accessible to the "mass market". Branding is critical for artists; if chasing the short term dollar is bad for the brand, it may not be the best thing to do long term. Allocating a section of low cost tickets via ID based lottery (ala Hamilton) is a great solution for this in my opinion.