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I agree that the heuristic is far from complete. I've been tempted to add to it many times, but for me, it starts to diminish its usefulness. I'll use "my test

I agree that the heuristic is far from complete. I've been tempted to add to it many times, but for me, it starts to diminish its usefulness. I'll use "my test" to indicate areas that might have less consideration. For example, solution design tends to get the most attention from founders. You have an idea and start to run with vision and possibilities. But, as you noted, the attention given to economics may be lacking. This can help remind you to try to balance your planning.

hxta98596 10y ago
My experience is similar that adding to these tools starts to diminish usefulness. I use a 4-point sheet that sort of resembles SWOT analysis and I think that is about as far as it can go for me. Also worth mentioning what and when these tools are relevant, for coffee shop meetings or initial/weekly KPI meetings a "back of the envelope" type tool makes complete sense. But whether a founder or an investor, at some point it's worth a deep dive into each piece of the puzzle to really back up initial thinking with more info and data (market research, user feedback, comp discounting, sanity checks, etc.)