venues need to just formalize the unofficial auction + lottery system that already exists in various secondary markets. some tickets are sold via auction, othe

venues need to just formalize the unofficial auction + lottery system that already exists in various secondary markets. some tickets are sold via auction, others are offered at a set price to those who win a lottery. The only difference is that venues + artists can benefit rather than middlemen. I think VR has the potential to help alleviate some of the market pressures by offering an experience with nearly limitless supply.