This is the first time that I've heard Amazon really call out AWS as a name brand in a non aws-dashboard oriented product (maybe they have already in the past?)

This is the first time that I've heard Amazon really call out AWS as a name brand in a non aws-dashboard oriented product (maybe they have already in the past?) Are Chime user identities AWS IAM users under the hood? AWS as a more consumer-facing platform probably has a long climb ahead of it but it could be quite helpful for Amazon to differentiate from their many product misses released under the Amazon name.