"A company's goal should be profit." One of a companies goals may be profit, but it may not be it's only goal. When companies engage intelligently, they an cr

"A company's goal should be profit." One of a companies goals may be profit, but it may not be it's only goal. When companies engage intelligently, they an create 'win win' scenarios. When they don't they can create zero-sum - or worse - can profit by actually destroying net value.