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AMD really needs to start competing on price. Match Intel and Nvidia performance, at 75% TCO.
by qeternity 10y ago
AMD really needs to start competing on price. Match Intel and Nvidia performance, at 75% TCO.
- TwoBit 10y agoWhat do you mean by "start"? They already do so and their FX CPUs are cheaper than equivalently performing Ibtel CPUs.
- loeg 10y agoThat's pretty much what they do.
- anonova 10y agoGiven early benchmarks are showing that the Ryzen 7 1700X ($390) is performing similarly to the Intel Core i7-6900K ($1050), they definitely are going in that direction. http://hothardware.com/news/amds-ryzen-7-1700x-delivers-i7-6900k-performance-at-bargain-price http://hothardware.com/news/amds-ryzen-7-1700x-delivers-i7-6...
- vorticalbox 10y agoIf that's true they are vastly under cutting the market and I do see these cheap prices staying for the next gen. I could be AMD trying to steal market share.
- mtgx 10y agoWhich is what they need to do. They need a "rapid" increase in both market share and relevance, and the two are tied together. They can delay making a lot of profits until later. But it looks like AMD's architecture is significantly more cost-effective than Intel's, so even if they have to sell the chips at "only" 70% of Intel's price later on, for the same performance, they could still make significant profit on those chips.
- peatmoss 10y agoI think they could carve out a niche by being the chip maker that produces a trustworthy computing environment that supports blob-free computing without the equivalent of Intel Management Engine. That plus your point about TCO could be a nice way of competing with Intel.
- ori_b 10y agoThat's not a big enough niche to pay for fabs.
- guidedlight 10y agoAMD are also pushing their custom fabrication. I believe all the current gaming consoles use custom AMD chips. Although I'm sure there is little profit in that business model, but it would keep the workers busy.
- flukus 10y agoIsn't this essentially the direction they're going? They've been very friendly to open source lately and there new processors and graphics cards are hitting the 75% TCO.
- tyfon 10y agoAMD has their own thing called TrustZone[1]. If you read past the marketing speak it is made to allow software to run without the user being able to poke at it. I assume this is for DRM, but who knows what is running there. [1] https://www.amd.com/en-us/innovations/software-technologies/security https://www.amd.com/en-us/innovations/software-technologies/...
- peatmoss 10y agoYes indeed. The current landscape (at least as I glean from the Core Boot people) is that AMD is at least as bad if not worse than Intel.
- oliwarner 10y agoThis is exactly what AMD has done for the past decade on their CPUs.