I think it's the inner-platform effect [1] in action. Now that the flexibility to do so exists, a lot of modern websites seem to be incrementally recreating the

I think it's the inner-platform effect [1] in action. Now that the flexibility to do so exists, a lot of modern websites seem to be incrementally recreating the web browser inside the web browser. [1] http://thedailywtf.com/articles/The_Inner-Platform_Effect http://thedailywtf.com/articles/The_Inner-Platform_Effect