Even if they go bust, there is a hope they will get back to their roots and end up remaking their classic lenses like Voigtlander or Meyer Optik Goerlitz. Niko

Even if they go bust, there is a hope they will get back to their roots and end up remaking their classic lenses like Voigtlander or Meyer Optik Goerlitz. Nikon (and Canon I think) problem these days is a body is a body. Their bodies aren't dramatically different to those of other manufacturers, yet they still demand a premium price. Fujifilm and Pentax for example offer good enough or better alternatives at reasonable price points and are doing just fine. I want Nikon to do well but they need to try harder.