There are twin motives underlying human behavior, according to Becker—the urge for heroism and the desire for atonement. I think that in modern Western society

There are twin motives underlying human behavior, according to Becker—the urge for heroism and the desire for atonement. I think that in modern Western society, it's more of a desire to avoid ostracism (in its most extreme form, known as "fat-shaming").