I think of someplace like REI with inventory for a wide range of outdoor-ruggedized premium products - many of which are just slightly better fabric/plastic/met

I think of someplace like REI with inventory for a wide range of outdoor-ruggedized premium products - many of which are just slightly better fabric/plastic/metal devices, I think there's a good argument that you do want to own various niche needs and have your brand name and reputation prominent. But relying on a mass market outlook when the product is becoming a niche (or maybe a set of niches), that is going to lead to trouble.