Understandable - and I think people don't know enough of what Analytics solutions are doing behind the scenes for sure. In GA's case, none of this is personall

Understandable - and I think people don't know enough of what Analytics solutions are doing behind the scenes for sure. In GA's case, none of this is personally identifiable (Google actively strips info which could be PII out of listings), and the way Scroll Tracking is implemented could only ever be used in aggregate. So that is something.