Sometime ago I read an interesting interview[1] with the Economist deputy editor, Tom Standange, saying things like: > The other thing about ads is that 41 per

Sometime ago I read an interesting interview[1] with the Economist deputy editor, Tom Standange, saying things like: > The other thing about ads is that 41 percent of millennials are using ad block. My daughter has ad block and she goes around infecting every machine she gets to. She puts it on everything. > But the other thing is that she lives in incognito mode. She’s a total nightmare for advertisers, because she’s not leaving any cookies and she’s not seeing any ads. Digital privacy is an undeniable rising trend. Just stating the vast majority of people are not using adblock is, at minimum, shortsighted. [1]: http://www.niemanlab.org/2015/04/the-economists-tom-standage-on-digital-strategy-and-the-limits-of-a-model-based-on-advertising/ http://www.niemanlab.org/2015/04/the-economists-tom-standage...