It's a tough business if you just sit back selling mediocre cameras and don't innovate. Numerous companies from Leica, to Sony, to Fujifilm have thrived in rece

It's a tough business if you just sit back selling mediocre cameras and don't innovate. Numerous companies from Leica, to Sony, to Fujifilm have thrived in recent years even with all the improvements in smartphone cameras. It seemed to have taken Nikon and Canon much longer to adapt to the changing market.