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Actually, number of people using ad-blockers has more than doubled between 2015 and 2016 according to the PageFair report [1]. [1] https://pagefair.com/blog/20

• coderdude 10y ago
  "More than doubled" doesn't mean much if it's 0.0000001% to 0.0000002%. It certainly wouldn't refute what I said.
  • lsagar 10y ago
    You are right, but the number of ad-block users is significant now -- around 20% (accd. to the same PageFair report). I have also personally seen around 30% users use ad-blockers, for a site with around 100,000 visitors a day. However, most of the audience for that site is people in twenties, so it's not surprising to see higher than average ad-blocker usage.