This was called out in the announcement of the company: We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for!

This was called out in the announcement of the company: We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for! https://googleblog.blogspot.com/2015/08/google-alphabet.html https://googleblog.blogspot.com/2015/08/google-alphabet.html