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Is there any data on the number of people using ad blockers? I've personally seen a massive increase in the number of non-techy friends using them. A lot of peo
by k-mcgrady 10y ago
Is there any data on the number of people using ad blockers? I've personally seen a massive increase in the number of non-techy friends using them. A lot of people for example stream sports (illegally) and those sites are barely functional without a blocker.
- coderdude 10y agoI don't have those numbers. I know there have been some publications lately that suggest there is an increase, which make sense since I doubt the number would decrease, but like browser usage stats, those numbers are heavily dependent on the audience they were collected from. My non-technical friends have never mentioned ads to me before in the context of the web. I doubt that means they appreciate ads on sites but I don't think it occurs to them that they need to find a way to remove them. I think they appreciate that Hulu lets you pay to remove them, or that Netflix doesn't have ads, but I never hear "this website sucks because of ads." They just assume it's the way of things.