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Well, the coffee has a marginal cost that is non-trivial. Downloading an app has essentially zero marginal cost.
by chimeracoder 10y ago
Well, the coffee has a marginal cost that is non-trivial. Downloading an app has essentially zero marginal cost.
- riprowan 10y agoThe coffee also has, at best case, a one-use max.
- criddell 10y agoThat's a benefit. If I buy a coffee I know what I'm getting. If I download a $2 app I might get lucky and use it right away in which case it might be a great value. Or it might require 30 minutes of setup and experimentation in which case it has already cost me more than the coffee.
- k-mcgrady 10y agoHow many consumers consider marginal cost when making a purchase though?
- duncanawoods 10y agoI expect it factors into intuitive value judgements even if not totally conscious. Its like the lock-smith who slaves for an hour using a dozen tools vs. one who takes 30s and no tools. The latter is more skilled and served you better but will not feel as valuable. The artificial scarcity of an app and the work of "not preventing you downloading something" just doesn't ring our value bell.